I'm an Emmy-nominated creative director, video producer, and operations manager who accelerates the growth and roadmap of an organization’s creative strategy to build their brand and tell their stories. With a proven track record across industries like SaaS, CPG, Travel, Food & Beverage, and FinTech, I’ve led creative teams from the ground up to deliver high-impact content that enhances global brand presence.
I have a deep background in marketing and communications, with a history of success in directing productions that bolster product launches, global and national campaigns, and social media outreach. I’m also an expert at engaging business and agency partners on strategy and creative development, using LEAN Six Sigma and project management skills.
Video Work
Tasked with developing a video showing how the 7-Eleven Mobile app allows you to get delivery anywhere, I created the visual concept and served as the producer. The project was delivered on time and under budget.
Our goal was to increase the amount of Sendwave mobile app sign ups from our Brazilian region. We were able to gain 67,000 new sign-ups for less than $5 each, far exceeding our goal of $35 per sign-up. I produced this video as well as oversaw close to 500 deliverables.
Ramadan is the largest sending season for Moroccans living abroad. My goal was to get brand presence out there as the season was approaching. After researching the best approach, I produced this video using a famous comedian to resonate with the target audience. This video had 15 million impressions with a total watch rate of 97%.
Southwest Airlines needed a promotion video that highlighted fun and exciting things to do throughout Orlando. To create this piece, I spent a few days traveling Florida to identify the best locations and features. Once the logistics were finalized, I handled the shooting and editing.
For this Emmy nominated video I told the story of a father and son duo who participated in an Honor Flight to Washington D.C. Both had served in the military and this story focused on their relationship and the experience of the trip. As the only cameraman and editor for the piece, I worked closely with them to tell this intimate story.
One of the projects I am most proud about, my goal was to tell the stories about the camp Knights of Heroes and how Southwest Airlines made it all possible. It was a challenging shoot not only because of the story itself (sons of fallen soldiers), but also because I had shot it entirely using what could fit in a camping backpack.
Sendwave was in need of a visual asset that shared the story of how our app impacts everyday users, helping acquire more growth. As the producer for this project I helped lead the team to gain over 4,000 users within a 3-month span following the launch of these ads.
I produced this hype video to tell the story of all of the Proprietary Brands under 7-Eleven. This was used as an evergreen video to be shown internally as well as externally at customer and vendor facing events.
When the CEO of Southwest Airlines asked me for a personal favor I was there to deliver. He wanted me to produce, shoot, and edit a video celebrating a fellow airline CEO. We spent weeks together making his dream become a reality.
Design Work
Sendwave’s brand needed a refresh for an updated logo; tone of voice; design style; video style; photography style; and icon list. I helped oversee the creation and launch of these impactful assets.
Sendwave Cafu
Along with the video elements for the Cafu campaign I led, we had over 100 deliverables from CRM/Copy/Billboards/Statics/Web Banners/Radio and more.
Web Banner
7 Eleven Turn Up The Volume
I was tasked with leading a project that had “70’s Wonder Woman” vibes. This was for an event where all of the vendors who work with 7 Eleven come to see what is in store for the next year.
World Remit Statics
I led the creative direction on our static (Meta/UAC) template to accompany video testimonials.
“Send money home, fee free.”
7 Eleven Icons
We had to create a new icon set for our new style guide. I led the creative direction for these fun new icons.
These static designs accompanied the overall campaign for testimonial videos, helping provide compelling imagery in support of the story.
Please Connect
Location
Pittsford, NY
Remote Office
Contact
mike.j.nutting@gmail.com
(585) 233-4281